Do you use Facebook to advertise, or are you interested in using it? In this vlog our MD, Kerry Holden, assesses whether Facebook advertising is effective or not.

In making his assessment, Kerry considers the potentially flawed nature of ROI when it comes to social media advertising, pointing out that return on investment means different things to different people, and is not necessarily a financial consideration. Therefore, using ROI to assess the effectiveness of Facebook advertising could lead to poor strategic decisions.

Kerry also talks about the darker – and potentially fraudulent – side of Facebook advertising, and how knowing your audience is genuine, is not as easy as it looks.

If you are looking to use Social Media advertising and would like some advice, or if you are interested in us potentially managing your campaigns for you, then please don’t hesitate to get in touch.

We hope you enjoy it!